Building on the success of its consumer segment success, Amazon Business faced two distinct challenges. It needed to clarify the confusion between its B2B brand, Amazon Business, and its consumer market offering. At the same time, it also needed to effectively communicate its tremendous value proposition for the new dental supply market vertical.
Deliver a three-phase targeted approach that involved the creation of messaging specific to brand attributes which tied directly to dental supply market expertise. Elevation then created brand awareness through media exposure and further messaging that ultimately nurtured relationship building at a highly-attended dental market trade show.
- Generated tremendous publicity for the Amazon Business brand both in the media and from new prospects
- Helped Amazon Business far exceed aggressive sales lead generation goals
- Built the brand as a trusted vendor in the dental supply space