BRADY
The Challenge
Brady Corporation, a leader in safety and compliance equipment, faced the challenge of establishing its reputation in the intelligent manufacturing sector. Its new products required a strong market introduction within a tight timeframe. The marketing team needed to generate pre-launch buzz and prepare a robust campaign for the imminent launch.
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Contact Us
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Our Approach
Elevation Marketing developed a comprehensive media strategy to promote Brady’s new intelligent manufacturing solutions. Our experts conducted in-depth research to refine audience targeting and created a dynamic campaign combining paid search, programmatic display and social media advertising. Our approach focused on quick execution and short narratives conveying Brady’s technological shift.
The Results
Elevation Marketing’s swift and strategic campaign successfully lifted Brady’s presence in the Manufacturing 4.0 market. The new creative and media strategies significantly improved customer engagement, driving high-quality traffic and tracked leads to Brady’s website. Within the first 30 days, the campaign achieved impressive results, enhancing Brady’s reputation as a leader in intelligent manufacturing solutions.
