Amazon Business Pay by Invoice offers businesses an easy and efficient way to streamline purchasing. However, it was underutilized by Amazon Business customers. They needed new messaging to better resonate with current and prospective users at each stage of the customer journey, and a method for sorting data that would inform their target marketing activities.
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Elevation used its proprietary innovation process that begins with a multi-stage discovery phase to help Amazon understand product perception and which features/benefits would motivate product usage.