With more than 30 years of experience turning complex ideas into content that connects, Jael has worked across public sector communications and B2C and B2B corporate content marketing.

Her work spans pensions and investments, healthcare, nutraceuticals and other regulated environments, where she brings particular depth to applied scientific and technical communications. Over the course of her career, Jael has contributed to consecutive award-winning communications initiatives. That breadth across sectors, audiences and content types informs how she approaches every engagement at Elevation: with curiosity, research and belief in the client.

Jael writes on B2B content strategy, brand messaging and the intersection of content and business growth. She is driven by the same conviction that has defined her career: that the best content comes from writers who truly understand what they’re writing about and why, and care whether it lands.