Lead generation for today’s evolving business-to-business environment.
Connect with warmer leads from your target audience when they are searching for solutions online.
Elevation Marketing is the premiere B2B lead generation agency for today’s rapidly evolving digital-first business ecosystem. Our innovative lead gen processes empower you to:
Our lead generators understand the vital importance of omnichannel marketing, and we develop digital programs that meet the increasing expectations today’s B2B buyers have for dynamic and individualized sales and marketing experiences. By providing flexibility to address buyer needs online in real time in a cost-effective manner, digital channels not only offer the most efficient and effective methods for communication, but they also empower us to measure and analyze customer behaviors. When integrated with traditional channels, this knowledge gives us a window into every touchpoint, every stage and every moment of engagement throughout the buyer’s journey. That data powers optimization, generating a lower cost per lead, enhanced lead qualification and shorter sales cycles.
EXPLORE MORE LEAD GENERATION SERVICES
Generate more qualified leads with high-quality data.
Thrive in a new era of B2B lead generation.
Elevation Marketing is the industry leader in the shift to data-driven marketing and advertising systems. While other agencies make moves to adapt, our digital-first, data-powered lead generation marketing agency is equipping B2B firms to leverage the evolving capabilities of modern marketing technology, including AI, machine learning and automation.
We generate and qualify more leads through a customer-centric approach based on knowledge of specific buyer needs, preferences and priorities. Using targeted audience data, we create personalized lead gen programs that attract, activate, persuade and retain customers for sales growth. Knowing how and where your buyers want to be communicated with is also vital for gleaning insights that let us understand which channels we should use to reach and move them.
Through the strategic implementation of emerging technologies, we are advancing the evolution of B2B sales lead acquisition—providing lead generation programs that are scalable, sustainable and predictable.
Our recent projects.
An integrated marketing strategy generates $6.7M in net-new revenue and 18% YOY growth.
Integrated inbound/outbound marketing campaign delivers 8,000 prospects and paves the way for entry into desirable new vertical markets
Realigning sales and marketing process around a defined digital buyer’s journey and building a content strategy multiplies “buy now” clicks 4X
Innovative B2B tactics for gaining market share.
Today’s top-performing B2B companies are executing nuanced, omnichannel programs. While single or disparate tactics can be effective, generating qualified leads in competitive markets requires synergy between channels.
This isn’t as simple as alignment. True omnichannel lead generation requires a strategy that addresses evolving buyer behavior and priorities while also providing insights that allow our teams to move on opportunities quickly and efficiently.
Our comprehensive B2B lead generation services include:
Disruptive B2B lead generation.
Unlike conventional lead generation companies, we specialize in leveraging data and analytics to design and execute marketing programs that generate qualified leads and nurture sales opportunities. We add tremendous value to the outcomes of our clients’ investments in B2B marketing by building qualified lead acquisition programs that feature accurate performance measuring and objective, transparent analytics reporting.
Zero in on big-ticket leads to grow revenue faster.
Our clients are all unique but there are six keys to unlocking revenue growth that every lead gen strategy shares:
1. Multidisciplinary expertise
We bring together the right specialists to execute your breakthrough campaigns.
2. Messaging and storytelling tailored to top prospects
We create compelling content that expresses your company’s value proposition and offerings in memorable ways, catering to the biggest accounts within your target audience.
3. Targeted distribution based on business intelligence
We publish your content where your ideal customers will consume it, curating a delightful omnichannel experience.
4. Alignment between sales and marketing
Our CRM integration ensures efficient, effective sharing of relevant, qualified leads with sales.
5. Performance measurement
We measure lead gen outcomes at all levels, tracking, reporting and illuminating vital KPIs.
6. Optimization through data
We follow the numbers in adjusting campaigns to maximize ROI.
In today’s 24/7 business environment, your B2B customers expect more. By elevating your lead gen channels, martech and messaging, we empower you to make the paradigm shift and move known customer priorities to the center of marketing and sales.
Conversions drive customer acquisitions and upscaling.
If it doesn’t convert in its current form, it will also fail to convert if scaled up. This fundamental dynamic is why our lead gen offering starts with research and high-quality data, the twin engines that turbo-charge predictable B2B marketing outcomes. We take the insights mined from our customer research and analysis of your existing marketing programs and convert the knowledge gained into sustainable lead gen programs.
The key to unlocking convertible leads is using knowledge of
your ideal customers to craft resonant messaging that moves purchasing decision-makers and generates more conversions. The ability to connect and consistently generate qualified leads elevates your crucial marketing performance metrics, leading to sustainable account growth and steady revenue increases.
A quickly shifting B2B lead generation landscape.
More than 70% of B2B decision-makers are open to remote human interactions or digital self-service over in-person sales engagements.
of marketers consider lead generation a top priority in their marketing campaigns.
Gartner analysts predict 65% of B2B sales organizations will transition from intuition-based to data-driven decision making by 2026.
Fully integrated, multi-channel B2B lead generation campaigns.
Quality data generates quality leads at every stage of the buyer’s journey
Knowing how, where and when to spark a fire of connection with potential customers depends on structured integration of research, martech and data of the highest quality. Converting high-potential leads into high-value customer accounts requires a systematic approach that leverages high-quality data, especially when you’re ready to scale up your lead gen efforts. We follow, test and leverage the latest tech that’s revolutionizing B2B marketing, including AI for lead identification, predictive intent and analytics, automation for scaling buyer touchpoints as well as machine learning (ML) for custom programmatic and targeted distribution, among others.
Our technical approach to lead generation is centered on matching the optimal digital solutions to your company’s unique requirements. By integrating the right tools for your lead gen needs and goals, we maximize returns on your martech investments.
how we get results
Forge new connections using deeply mined knowledge.
Research, martech and data of the highest quality to achieve your business goals.
We integrate omnichannel programs across the whole buyer’s journey, generating B2B leads that are:
The Elevation Marketing lead generation process is data-driven throughout the full marketing and sales funnel for maximum alignment with potential clients’ preferences. We get game-changing results by bringing you seamlessly harmonized digital solutions that provide intimate buyer knowledge for enhanced creative inputs. Using our newly acquired knowledge of what your potential buyers want and need—and what they don’t—we craft customized lead magnets and continuously optimized campaigns that deliver more qualified leads in less time.
Next-generation testing methodologies.
When we design and run lead gen campaigns, we establish omnichannel programs based on buyer insights and historical customer data. As we progress through campaigns, we consolidate the tailored messaging into the channels that are delivering the best results while reserving a portion of the budget for continued testing, evaluation and optimization.
Channels, ads and messaging can get stale. To avoid audience fatigue and maintain high levels of engagement, we continue to evaluate new opportunities, new channels and new approaches to the way we communicate your unique selling point, ensuring that we can always be in front of quickly changing markets.
Contact us for your free lead generation proposal.
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