LifeLock Case Study: Power Selling Through Experiential Marketing

The Challenge

To complement the growth of its consumer division, LifeLock called upon Elevation Marketing to help expand the company’s nationwide reputation as a premier, identity-theft protection service provider into the B2B market.

Our Approach

A memorable experiential marketing campaign. As robust as it is versatile, our exhibit booth design allowed for conversations and interactions to breath, creating seamless, connected brand experiences for prospects.

New sales collateral included customized messaging, highlighting the value and benefits passed through to partner companies, as well as their employees. Co-branded tool kits were also created for new partners to relay relevant information to employees. Together, the multi-channel, experiential marketing event supercharged LifeLock’s b2b lead generation efforts.

The Results

  • 30 percent year-over-year growth specifically tied to B2B sales
  • 87 percent retention rate with more than 400 organizations
  • Positive reception from LifeLock sales team, resulting in continued work with Elevation

If you’re looking for smart marketing solutions that support stronger sales, let’s talk.