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Strategy

Random Acts of Kindness Day

Fitting “Doing Unto Others” Into Your Overall Marketing Strategy   B2B marketers have trained themselves to delve into the minds and lives of their audience, …

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Banner Ads: 7 B2B Advertising Best Practices

Banner ads can be so tricky to design. You have a limited size and space to communicate everything you need to attract attention among other …

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Upgrade your Client Experience Strategy with a Rebrand

It’s official — we have changed our name. Canyon Communications is dead; long live Elevation Marketing. It’s just that easy. Except that it isn’t.

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Cut Customer Acquisition Costs with B2B Relationship Building

Did you know that it is six to seven times more costly to acquire a new customer than to retain an existing one? In fact, …

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Smart Strategies to Establish & Develop Brand Awareness

Think about three of the most successful brands out there: Nike, McDonalds, and Disneyland. You most likely know what their logos look like, what they …

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Marketing To Habits, Not Product Or Service

Are you marketing a product or service based on its features, or by how it fits into your target buyers’ daily routine? While both are …

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