Strategy Archives | Page 3 of 3 | Elevation Marketing


Six Ways to Connect with Millennial Decision Makers

Veterans of B2B marketing are finding it increasingly difficult to connect with the younger millennial generation, which consists of adults who were born between 1979 …

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Random Acts of Kindness Day

Fitting “Doing Unto Others” Into Your Overall Marketing Strategy   B2B marketers have trained themselves to delve into the minds and lives of their audience, …

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Banner Ads: 7 B2B Advertising Best Practices

Banner ads can be so tricky to design. You have a limited size and space to communicate everything you need to attract attention among other …

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Upgrade your Client Experience Strategy with a Rebrand

It’s official — we have changed our name. Canyon Communications is dead; long live Elevation Marketing. It’s just that easy. Except that it isn’t.

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Cut Customer Acquisition Costs with B2B Relationship Building

Did you know that it is six to seven times more costly to acquire a new customer than to retain an existing one? In fact, …

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Smart Strategies to Establish & Develop Brand Awareness

Think about three of the most successful brands out there: Nike, McDonalds, and Disneyland. You most likely know what their logos look like, what they …

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Marketing To Habits, Not Product Or Service

Are you marketing a product or service based on its features, or by how it fits into your target buyers’ daily routine? While both are …

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