Strategy
Six Ways to Connect with Millennial Decision Makers
Veterans of B2B marketing are finding it increasingly difficult to connect with the younger millennial generation, which consists of adults who were born between 1979 …
Random Acts of Kindness Day
Fitting “Doing Unto Others” Into Your Overall Marketing Strategy B2B marketers have trained themselves to delve into the minds and lives of their audience, …
Banner Ads: 7 B2B Advertising Best Practices
Banner ads can be so tricky to design. You have a limited size and space to communicate everything you need to attract attention among other …
Upgrade your Client Experience Strategy with a Rebrand
It’s official — we have changed our name. Canyon Communications is dead; long live Elevation Marketing. It’s just that easy. Except that it isn’t.
Cut Customer Acquisition Costs with B2B Relationship Building
Did you know that it is six to seven times more costly to acquire a new customer than to retain an existing one? In fact, …
Smart Strategies to Establish & Develop Brand Awareness
Think about three of the most successful brands out there: Nike, McDonalds, and Disneyland. You most likely know what their logos look like, what they …
Marketing To Habits, Not Product Or Service
Are you marketing a product or service based on its features, or by how it fits into your target buyers’ daily routine? While both are …