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Strategy

Nine Steps to Create a Well-Defined B2B Buyer Persona

What is a B2B buyer persona? There are many terms for buyer persona, including customer or audience persona or avatar. Regardless of what you call …

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Innovative Ways B2B Brands Can Use Video to Shorten the Sales Cycle

With high-dollar investments on the line and lots of decision-makers in the mix, the B2B sales cycle can be long and quite complex. Marketers need …

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How to Create a Thought Leadership Marketing Plan for Your B2B Brand

Time and time again, research has proven that thought leadership content is a powerful way to reach B2B decision makers. According to Edelman’s 2020 B2B …

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Tips for Creating an Effective Data-Driven Marketing Strategy

It’s not an overstatement to say that data has taken an increasingly integral role in modern business processes. From operations to strategy, data determines every …

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Why Good Customer Experience is an Important B2B Growth Strategy

The topic of customer experience (CX) tends to be associated more with B2C strategy versus B2B strategy, with average B2B customer experience index ratings typically …

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4 Ways Marketers Can Leverage Big Data

Any marketer who doubts the transformational power of Big Data need only look at its massive growth. According to statistics by Forrester and Wikibon, the …

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The Dos and Don’ts of Account-Based Marketing

The data is in: 97% of marketers say that account-based marketing (ABM) approaches have resulted in higher ROI than other strategies. That’s because ABM is …

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Six Ways to Connect with Millennial Decision Makers

Veterans of B2B marketing are finding it increasingly difficult to connect with the younger millennial generation, which consists of adults who were born between 1979 …

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