Social
How Facebook’s News Feed Update Affects B2B Marketing
Facebook recently released a huge announcement that promises to vastly change the way content is presented and consumed on the social media platform. The update …
Periscope Up Your Social Media
My favorite part about working in social media is finding out about cool new platforms gaining popularity across the world. A great example of this …
Social Media Accelerates Startup’s Brand Awareness
B2B Client Success Story: Pairin Social Media Social media for start-ups can produce awareness and engagement quickly and cost-effectively. Pairin, Inc., a B2B company, was …
4 Profile Considerations for Social Media Rebrand
Social media branding plays a vital role in creating and maintaining your brand image. Your social profiles should be treated as an extension of your brand identity. …
The Impact Of Mobile On Social Media
When I entered the marketing workforce in 2006, social media sites were barely on the scene and they were almost exclusively for personal use. Even …
3 Secrets To Employee Social Media Marketing
Your employees are one of your largest and most effective brand advocates. Employee advocacy is the exposure employees bring to your brand through their own …
B2C Social Media Marketing Best Practices Applied to B2B
Like many industries, misconceptions surround how B2B companies can properly leverage social media to drive revenue. So in the spirit of MythBusters, let’s start to …
How to Turn Facebook Fans Into B2B Buyers
Facebook for B2B is about more than just having a large fan base. What are you really doing with them? Do they interact with you …