Social
5 Ways to Combat Negativity on Social Media
At this point in time, there’s no denying it: brands need social media—regardless of what industry you might be in. Posting content and becoming a go-to …
How GDPR Regulations Will Change the Global Marketing Landscape
In February, social media platform Facebook was involved in a data scandal of gigantic proportions. The perpetrator was Cambridge Analytica, a political consulting firm in …
The B2B Social Media Checklist for Manufacturing Companies
Manufacturing brands have been hesitant to join the ranks of other B2B organizations by using social media to engage with audiences. Many marketing managers in …
Social Media News Roundup for B2Bs
A new year is upon us, and that means campaign goals are being readjusted and new tactics set in motion. While many strategic adjustments stem …
B2B Marketers: Remember These 4 Things When Interacting With Followers On Twitter
With 317 million monthly active users on Twitter, it’s important to understand what attracts an audience and consider how to effectively engage your followers. Twitter …
How Facebook’s News Feed Update Affects B2B Marketing
Facebook recently released a huge announcement that promises to vastly change the way content is presented and consumed on the social media platform. The update …
Periscope Up Your Social Media
My favorite part about working in social media is finding out about cool new platforms gaining popularity across the world. A great example of this …
Social Media Accelerates Startup’s Brand Awareness
B2B Client Success Story: Pairin Social Media Social media for start-ups can produce awareness and engagement quickly and cost-effectively. Pairin, Inc., a B2B company, was …
4 Profile Considerations for Social Media Rebrand
Social media branding plays a vital role in creating and maintaining your brand image. Your social profiles should be treated as an extension of your brand identity. …
The Impact Of Mobile On Social Media
When I entered the marketing workforce in 2006, social media sites were barely on the scene and they were almost exclusively for personal use. Even …
