Social
How To Execute Paid Social for a B2B Business
A few months back we published a blog article detailing the importance of paid social in your B2B marketing strategy. After spreading awareness about the …
Is Facebook Important for B2B Marketing?
While Facebook is traditionally seen as a B2C marketing platform, many B2B brands find themselves asking “Is Facebook important for B2B marketing too?”. 2.23 billion …
The Importance of Paid Social Advertising for B2B Lead Generation
In 2019, paid social marketing accounted for more than 13% of global ad spend, or about $84 billion dollars. SMBs are driving this growth, shifting …
How Social Media Influences B2B Buyers
Social media is becoming an increasingly popular B2B marketing tactic, with 84% of C-Level and VP-level buyers influenced by social media when considering a purchase. …
4 Examples of B2B Brands Seeing Success on Linkedin
It’s all too easy for B2B marketers to forget that their customers are people too. And nowhere is this more important to remember than on …
How B2B Brands Are Seeing Success With Instagram Stories
As Instagram use continues to rise, B2B brands are finding themselves asking whether they can benefit from this platform. The short and only answer is …
3 Tactics to Win Social Media Healthcare Marketing in 2023
Updated: January, 4, 2023 Ever since its inception, social media has played a central role in commerce. And social media marketing in healthcare is no …
The Decline of Facebook Marketing
The 2018 Infinite Dial Report revealed some shocking news. In an attempt to understand America’s usage of social media, it found that the amount of …
What Type of Content Should You Be Posting On Each Social Channel?
Social media is such a huge part of business these days, with brands using it to attract new customers, build relationships with existing ones, and …
How to use Linkedin for B2B lead generation
LinkedIn has a user base of over 500 million professionals including 61 million senior-level influencers and 40 million decision-makers. It is, perhaps, the single best social …