Marketing Technique Archives | Page 6 of 34 | Elevation Marketing

Marketing Technique

4 Tips for Creating an Effective B2B Case Study

Case studies play an important role in the B2B buying ecosystem. B2B buyers need to understand how a specific product or service can help solve …

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Employee Spotlight Series – Meet Our New Account Manager, Colin Cybulski!

For the month of May, we sat down with our new team member Colin Cybulski to learn more about him and his role at the …

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How to Identify Your Customer’s Pain Points in B2B

If you’ve ever seen an episode of Shark Tank, you probably know that one of the main reasons businesses walk away empty handed is because …

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Envisioning B2B Sales Funnels Based on Organizational Behavior for Better Conversions

B2B sales and marketing is all about building and fostering long-term, meaningful relationships. This could make the sales funnel notoriously slow. Once you have collected …

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Google Ads Updates That Will Reshape Your B2B PPC Strategy in 2021

These days, paid search—or pay-per-click (PPC)—is a staple tactic in most B2B digital marketing plans. That’s logical since 90% of B2B buyers start their buying …

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6 Must Know SEO Tips for B2B eCommerce Companies

SEO has a tendency to feel a little old-school, especially when ecommerce brands have found massive success with up-and-coming social media platforms like TikTok. A …

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5 Ways AI is Reshaping B2B Lead Generation

Fully two years ago, Salesforce cited AI as a key B2B marketing trend, with the adoption of AI-powered marketing tools by B2B businesses growing by …

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Employee Spotlight Series – Meet Our New Account Director, Kelly Radack!

We recently sat down with our Account Director, Kelly Radack to learn more about her and her role at Elevation. Kelly is new to the …

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