Marketing Technique
5 Ideas To Create a Winning B2B Brand Voice
Research has shown that presenting a brand consistently across all platforms can increase revenue by 23%. It’s more than just a logo and color palette. …
How to Create a Thought Leadership Marketing Plan for Your B2B Brand
Time and time again, research has proven that thought leadership content is a powerful way to reach B2B decision makers. According to Edelman’s 2020 B2B …
How to Customize Content for Each Stage of the B2B Buyer’s Journey
The B2B buyer’s journey is typically much longer and more complex than the B2C buyer’s journey. After all, companies are often spending thousands—or even millions—on …
Is Instagram Pivoting to Video? Here’s How Your B2B Marketing Campaign Can Stay Ahead
On June 30, 2021, Head of Instagram Adam Mosseri announced that Instagram is no longer a photo-sharing app and will be pivoting to video, specifically, …
Employee Spotlight Series – Meet Our VP of Account Services, Susan Saltwell!
For the month of August, we sat down with our VP of Account Services, Susan Saltwell to learn more about her role, what drew her …
Top Tips for Creating an Effective Lead Magnet for B2B Brands
The B2B sales cycle is notoriously long, but it’s highly dependent on price and industry. Sure, a product that costs $100 will move out the …
Apple’s New Mail Privacy Protection: How to Prepare Your B2B Email Marketing Strategy
In early June, Apple sent shockwaves through when they announced their new Mail Privacy Protection feature. Per their announcement, the feature stops the use of …
6 Steps for Creating a B2B Brand Story
Most of the time, B2B buyers are looking for solutions to complex problems. The B2B sales cycle is notoriously long and riddled with research. It’s …
Employee Spotlight Series – Meet Our Digital Campaign Manager, Juan Mendivil!
For the month of July, we sat down with our Digital Campaign Manager, Juan Mendivil. Keep reading to learn more about him and his role …
The Top Cost Effective Marketing Strategies for B2B Companies
Most businesses don’t have a Super Bowl budget — and even if they did, would they really want to drop millions on a single 30-second …
