Marketing Technique
Nine Steps to Create a Well-Defined B2B Buyer Persona
What is a B2B buyer persona? There are many terms for buyer persona, including customer or audience persona or avatar. Regardless of what you call …
Innovative Ways B2B Brands Can Use Video to Shorten the Sales Cycle
With high-dollar investments on the line and lots of decision-makers in the mix, the B2B sales cycle can be long and quite complex. Marketers need …
4 Creative Marketing Tactics For The Modern B2B Construction Company
The B2B construction industry was hit particularly hard by the novel coronavirus pandemic. As infections spread across the country, projects were frozen in place. Offices …
The Importance Empathy Plays in Your B2B Customers’ Emotional Journey
The concept of using empathy to nurture the customer’s emotional journey was introduced in 1994 by Lou Carbone who wrote, “Engineering Customer Experience.” Then in …
Employee Spotlight Series – Meet One of Our Account Managers, Danielle Morgan!
For the month of August, we sat down with one of our newer Account Managers, Danielle Morgan. Keep reading to learn more about Danielle …
5 Ideas To Create a Winning B2B Brand Voice
Research has shown that presenting a brand consistently across all platforms can increase revenue by 23%. It’s more than just a logo and color palette. …
How to Create a Thought Leadership Marketing Plan for Your B2B Brand
Time and time again, research has proven that thought leadership content is a powerful way to reach B2B decision makers. According to Edelman’s 2020 B2B …
How to Customize Content for Each Stage of the B2B Buyer’s Journey
The B2B buyer’s journey is typically much longer and more complex than the B2C buyer’s journey. After all, companies are often spending thousands—or even millions—on …
Is Instagram Pivoting to Video? Here’s How Your B2B Marketing Campaign Can Stay Ahead
On June 30, 2021, Head of Instagram Adam Mosseri announced that Instagram is no longer a photo-sharing app and will be pivoting to video, specifically, …
Employee Spotlight Series – Meet Our VP of Account Services, Susan Saltwell!
For the month of August, we sat down with our VP of Account Services, Susan Saltwell to learn more about her role, what drew her …