Marketing Technique Archives | Page 4 of 34 | Elevation Marketing

Marketing Technique

Nine Steps to Create a Well-Defined B2B Buyer Persona

What is a B2B buyer persona? There are many terms for buyer persona, including customer or audience persona or avatar. Regardless of what you call …

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Innovative Ways B2B Brands Can Use Video to Shorten the Sales Cycle

With high-dollar investments on the line and lots of decision-makers in the mix, the B2B sales cycle can be long and quite complex. Marketers need …

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The Importance Empathy Plays in Your B2B Customers’ Emotional Journey

The concept of using empathy to nurture the customer’s emotional journey was introduced in 1994 by Lou Carbone who wrote, “Engineering Customer Experience.” Then in …

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Employee Spotlight Series – Meet One of Our Account Managers, Danielle Morgan!

  For the month of August, we sat down with one of our newer Account Managers, Danielle Morgan. Keep reading to learn more about Danielle …

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5 Ideas To Create a Winning B2B Brand Voice

Research has shown that presenting a brand consistently across all platforms can increase revenue by 23%. It’s more than just a logo and color palette. …

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How to Create a Thought Leadership Marketing Plan for Your B2B Brand

Time and time again, research has proven that thought leadership content is a powerful way to reach B2B decision makers. According to Edelman’s 2020 B2B …

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How to Customize Content for Each Stage of the B2B Buyer’s Journey

The B2B buyer’s journey is typically much longer and more complex than the B2C buyer’s journey. After all, companies are often spending thousands—or even millions—on …

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Susan Saltwell

Employee Spotlight Series – Meet Our VP of Account Services, Susan Saltwell!

For the month of August, we sat down with our VP of Account Services, Susan Saltwell to learn more about her role, what drew her …

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