Ah, the age-old problem strikes once again: misaligned sales and marketing. It’s...
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So far 2018 has shown marketing that it’s out with the old...
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When you created your landing page, you designed it to be highly-relevant...
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It’s no secret that most of us in business are in business to make money. But in today’s market, there are many businesses out there that do not know how to lucratively generate leads. Lead generation is certainly not a new concept, but launching a B2B lead generation campaign that yields high-quality targeted sales leads your sales team can follow-up—and convert—can be arduous without a plan.
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As salespeople, we have a pipeline full of prospective customers. Why do some B2B lead generation prospects not turn into customers? The answer is that we tend to chase B2B leads that are not ready to buy, or our content isn’t tailored to their interests and/or needs and is chasing them away. The goal is to focus more attention on those leads that are serious about buying, and use content marketing to convert leads into customers. Let’s look at the top five ways to convert.
TOP 5 APPROACHES FOR B2B LEAD GENERATION
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Inbound marketing is great at helping you attract prospects to your website and drive a significant volume of leads into your marketing funnel.
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Appointment setting is a universal roadblock for businesses with the biggest determinant of success being timing. Every effective appointment setting campaign relies heavily on reaching the right person, at the right time, with the right message.
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Companies that apply B2B teleprospecting “consistently achieve 90 percent of their sales team quota; experience at least a 10 percent year-over-year increase in average revenue per sales rep; and they gain an average 7 percent year-over-year improvement of the bid-to-win ratio,” according to global B2B research advisory firm, SiriusDecisions. There are a variety of approaches marketers use to create successful B2B lead generation campaigns today. Digital marketing, SEO, social media marketing and inbound marketing are on the rise. Meanwhile, cold-calling and other telemarketing techniques are slowly becoming a thing of the past. Unfortunately, this means teleprospecting is often being neglected in today’s sales and marketing strategies. And not working teleprospecting into your overall lead generation marketing strategy could be a costly mistake.
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I’m sure you’ve seen fun quizzes going around social media. They are creative, visual, and engaging. But what you probably didn’t realize, is these quizzes can do more than entertain.
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B2B companies today face a variety of challenges when it comes to...
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“Leads are the metric that, as marketers, we rely on. Because leads...
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