When you created your landing page, you designed it to be highly-relevant...READ MORE
It’s no secret that most of us in business are in business to make money. But in today’s market, there are many businesses out there that do not know how to lucratively generate leads. Lead generation is certainly not a new concept, but launching a B2B lead generation campaign that yields high-quality targeted sales leads your sales team can follow-up—and convert—can be arduous without a plan.READ MORE
As salespeople, we have a pipeline full of prospective customers. Why do some B2B lead generation prospects not turn into customers? The answer is that we tend to chase B2B leads that are not ready to buy, or our content isn’t tailored to their interests and/or needs and is chasing them away. The goal is to focus more attention on those leads that are serious about buying, and use content marketing to convert leads into customers. Let’s look at the top five ways to convert.
TOP 5 APPROACHES FOR B2B LEAD GENERATIONREAD MORE
Appointment setting is a universal roadblock for businesses with the biggest determinant of success being timing. Every effective appointment setting campaign relies heavily on reaching the right person, at the right time, with the right message.READ MORE
If cold calling businesses is a part of your sales model, chances are you've reached problems with reaching the decision-maker within a company. The company gatekeepers are trained to identify sales calls, and more often than not they're going to deflect your attempts or direct you to a voicemail inbox. Fortunately, there are ways to successfully navigate these points of contact to make the most out of your B2B cold calling strategy.READ MORE
Companies that apply B2B teleprospecting “consistently achieve 90 percent of their sales team quota; experience at least a 10 percent year-over-year increase in average revenue per sales rep; and they gain an average 7 percent year-over-year improvement of the bid-to-win ratio,” according to global B2B research advisory firm, SiriusDecisions. There are a variety of approaches marketers use to create successful B2B lead generation campaigns today. Digital marketing, SEO, social media marketing and inbound marketing are on the rise. Meanwhile, cold-calling and other telemarketing techniques are slowly becoming a thing of the past. Unfortunately, this means teleprospecting is often being neglected in today’s sales and marketing strategies. And not working teleprospecting into your overall lead generation marketing strategy could be a costly mistake.READ MORE