Industry Archives | Page 9 of 13 | Elevation Marketing


Why Branding is Crucial in the B2B Food and Beverage Industry

It’s easy for many B2Bs to overlook certain marketing strategies, as the common wisdom is that such tactics are more effective in the consumer space. …

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4 Key Marketing Strategies for B2B Education Brands

The education industry is one of the biggest in the US, totaling a massive $1.2 trillion in expenditures (that’s 7.2% of the country’s entire GDP). …

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SEO Tips for the Construction Industry to Get More Qualified Leads

The construction industry may be its own niche, but like any business sector, it must utilize the tools of the modern age to promote itself. …

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How Manufacturers Should use Recruitment Marketing to Attract Top Talent

The manufacturing industry is booming, so say the statistics. It’s at its highest point since 1995, having added 327,000 new jobs in 2017 and having …

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The Best Marketing Metrics to Track ROI for Tech Companies

When a B2C company wants to track a metric, they look to the basics: customer acquisition cost, sales conversion rates, average order values, revenue by …

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3 Ways to Use Video in Your B2B Healthcare Marketing Strategy

Video is a vital tool for healthcare buyers. The complex nature of products, equipment, and features of the healthcare world lend themselves perfectly to the …

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3 Things Manufacturers Can Learn from B2C Marketers

B2B manufacturers are a diverse group. These companies exist throughout the world, producing goods for local markets like automotive parts, pharmaceuticals, and appliances. Then there …

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How B2B Companies Can Boost Their SEO

Along with social media and content, SEO is one of the three pillars of digital marketing. This has been the case for well over a …

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Manufacturing Marketing Best Practices for 2019

One of the principal ways in which the manufacturing industry differs from your typical consumer-facing business is in customer acquisition. B2C industries typically implement diverse …

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Everything Marketers Need to Know About Industry 4.0

One of the most reliable things about the marketing industry is the new and catchy buzz terms that appear with the roll-out of each year’s …

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