Industry Archives | Page 12 of 13 | Elevation Marketing

Industry

The Content Industrial B2B Buyers Actually Want To See

Strong content is the cornerstone of any industrial marketing campaign, even if you’re selling to industrial buyers who are often looking for more technical information. …

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How Will the Millennial Engineer Change High-Tech Marketing?

Being a “Boomer” with three “Millennial” or “Gen Y” children, and spending over 27 years in all aspects of high tech marketing, I was recently …

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Transforming Agribusiness for the Connected World

Market dynamics are forcing many in agribusiness to reinvent business models to sustain innovation and meet customer needs. Large shifts in world food demand combined …

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The Changing Profile Of Industrial B2B Buyers

As technology continues to change, the industrial buyer-supplier relationship is changing as well. However, instead of signaling troubling times ahead for industrial B2B marketing, these …

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Internet Of Things Technology – Enabling A New World Of Niche Markets

In its simplest form niche marketing is defined as a targeted marketing plan that focuses on a specific subset of a particular industry. There may …

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How To Navigate The Maze: From Brand Awareness Through Purchase Order

Many of us have the constant and seemingly insurmountable challenge of getting our products or services in front of industrial buyers for consideration and ultimate …

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Leveraging The Agriculture B2B Marketplace For Ag Business

As technology and the ability to connect with individuals and companies continue to evolve and grow, so does the opportunity to leverage marketplaces within a specific industry …

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Rocking Your Agribusiness Product Launch

Launching a new product in agribusiness requires more than just a standard product marketing strategy. To be successful in agrimarketing, B2B marketers need to mentally …

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Agribusiness: Roadmap to Generating Product Demand

We spend a lot of time and effort in the agrimarketing world thinking about what makes a particular buyer tick when it comes to purchasing …

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Big Data Fuels Product Innovation in Agribusiness

Using big data and predictive analytics are essential to product market growth in agribusiness and agricultural marketing. “You must always be able to predict what’s …

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