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Industry

How To Elevate Your Marketing Strategy With Podcasts & Webinars

Podcasts and webinars can take your B2B business to the next level. With these brand assets on your side, you’ll be approaching thought leadership ground …

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Six Ways to Connect with Millennial Decision Makers

Veterans of B2B marketing are finding it increasingly difficult to connect with the younger millennial generation, which consists of adults who were born between 1979 …

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The Demise of Print Advertising—Is There Still Hope?

There is a scene in the hit TV show The Office where paper company manager Michael Scott is asked what he thinks about paper becoming …

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Standing out in the Saturated Technology Market

Recent smartphone statistics paint a stark picture of a commercial technology market that is oversaturated. The industry saw anemic growth—a small 2.1-2.8% increase in worldwide …

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Keeping Sales And Marketing in Sync with Lead Definitions

One of the age-old debates between sales and marketing is the number and quality of leads. If leads are aplenty, sales will say they’re terrible …

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The Internet of Things Commands Attention in Agribusiness

We are on the cusp of revolutionary technological change. The inherent value of the Internet of Things is in connecting devices to the cloud, which …

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Real-Time Marketing for Manufacturing Professionals

Real-time marketing has long seemed like a tool solely for B2C marketers. However, as our understanding of this medium grows and evolves, we uncover new …

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Top 8 Industrial Manufacturing Blogs

The industrial manufacturing industry may not be the first industry you think of when you hear the phrase “interesting and sought after content.” Industrial manufacturers …

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The ROI of Relationship Marketing in the Tech Industry

Business competition in the 21st century is more intense and challenging than ever before, evolving on a daily basis. The speed at which the tech …

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