Industry
The Best Marketing Metrics to Track ROI for Tech Companies
Updated: December 12, 2022 When a B2C company wants to track a metric, they look to the basics: customer acquisition cost, sales conversion rates, average …
3 Ways to Improve Your Healthcare Video Marketing Strategy
Updated: March 28, 2023 In the digitally transformed world we live in; healthcare video marketing is a must-have content marketing tactic for any company targeting …
3 Things Manufacturers Can Learn from B2C Marketers
B2B manufacturers are a diverse group. These companies exist throughout the world, producing goods for local markets like automotive parts, pharmaceuticals, and appliances. Then there …
How B2B Companies Can Boost Their SEO
Along with social media and content, SEO is one of the three pillars of digital marketing. This has been the case for well over a …
Manufacturing Marketing Best Practices for 2019
One of the principal ways in which the manufacturing industry differs from your typical consumer-facing business is in customer acquisition. B2C industries typically implement diverse …
Everything Marketers Need to Know About Industry 4.0
One of the most reliable things about the marketing industry is the new and catchy buzz terms that appear with the roll-out of each year’s …
Digital Marketing Trends for the Modern Tech Company
Where it concerns technology and marketing, the cycle feeds itself. Every new advance in tech or cutting-edge trend redefines the expectations of buyers. Thus marketers …
The Tech Marketers Guide to Inbound Marketing
The landscape of B2B marketing has fundamentally changed with the advent of digital. The old buying process used to be that potential clients would create …
9 Tips to Supercharge Email Marketing for Manufacturers
Updated: December 14, 2022 B2B companies learned the value of email marketing long ago. Believe it or not, since the early 1970s. It has a …
The Science Behind Nurturing Leads on Social Media for the Tech Marketer
As technology advances at lightning-fast speeds, it can be difficult to set yourself apart and capture the attention of your most desirable leads. After all, …