Avnet and its channel partner — Riverbed — needed a large-scale partner sales incentive strategy to support targeted B2B sales goals. They came to Elevation Marketing in hopes of stimulating competition among reseller partners and driving additional revenue.
Case Study: Avnet Riverbed – B2B Sales Incentive Strategy Drives 360% Growth
Encourage partners to close new accounts faster — and more competitively — with an incentivized “Race is On” sales event, featuring a once-in-a-lifetime trip to the Kentucky Derby.
- 360 percent year-over-year growth among participants
- Closed 60 net new deals
- Enhanced ROI (78:1) based on cost-to-produce and revenue earned